Sharing the story of your brand through content is quintessential to bring your brand to life. Every element in your visuals and brand experience - from props to colors, packaging to social media, events and CX - comprise your brand meaning and the value you offer to consumers.
My content creation and creative direction experience spans:
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Formats include:
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and more...
SKILLS, SPECIALTIES, & PHILOSOPHIES
BrandEffective brands are built from well-defined, multichannel 360° experiences. Through every detail consistently executed across channels, a brand is more than just a logo and color scheme. It's everything from customer experience, partnerships, digital assets, and so much more.
Brand Identity & Persona, Brand Equity, Positioning, Messaging, Competitive Analysis, Target Markets, Loyalty Programs, CSR, Public Relations
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ContentContent is king, or queen if you prefer. My approach: thinking out-of-the-box to create quality content that fits the brand aesthetic, and latest trends. Goal: delivering relevant, educational content your audience wants to learn about and see you stand for. Creativity has no limits.
Creative Direction, Pre-planning, Production, Post-Production, Digital Newsletters, Social Media, Video, Influencer Partnerships, Educational Campaigns, Ambassadors, Performance Analysis
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DigitalDigital represents the future. Reach the right audiences with fewer limitations, improved targeting, and strategic distribution - driven by data and insights.
SEO, SEM, Organic Social, Paid Social, Email, SMS, Word-of-Mouth Campaigns, Reviews, Traffic Analysis and Media Placement
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PRODUCTRallying behind a product involves defining differentiating features and identifying competition on a granular level. The recipe for success isn't just in the R&D and design, it's also how well they're communicated to create "need" and identify with your key audience.
Market Research, Positioning, Journey Mapping, Partnerships, Product Lifecycle, Launch Plans, Pricing and Promotions, Community-Building
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