denise rick

Through years of full marketing funnel experience in many industries, bridging integrated, omnichannel campaigns create a far more impactful 360 brand experience, which translates to growth.

Brand marketing isn't just about silos of delivering a beautifully packaged social media post, or email newsletter with a catchy headline. It's about powerful messages that resonate with your target market, connected across channels, bringing your brand to life while also building trust. By becoming part of a consumer's consideration set, the goal is to lead to conversion, and eventually, brand loyalty, evangelists, and ambassadors with authentic voices.

Brand engagement.

Building audiences through numbers isn't the main goal -- building engaged users is the key to achieving brand growth. This includes:

Strategy and audience segmentation
Consumer insights and research
Editorial planning
Content creation and production
Brand governance

Social and digital listening
Community management: two way interactivity
Partnerships and influencer marketing
Brand ambassador programs
Analytics and performance

Content creation + Production.

Content takes many formats, purposes, and styles. My hands-on production experience includes:

Graphics
Stills
Stop-motion
Cinemagraphs
Short-form video
Longform video
3D animation

Formats include:

Reels
Longform videos (YouTube)
Livestreamed events
Email
Digital/web channels
Carousels

See additional specialties below.

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SKILLS, SPECIALTIES, & PHILOSOPHIES

Brand

Effective brands are built from consistent, multi-channel 360° experiences. A brand extends well beyond a logo and color scheme. Your brand should allow a consumer to associate with specific values + identity.

Brand Identity & Persona, Brand Equity, Positioning, Messaging, Competitive Analysis, Target Markets, Loyalty Programs, CSR, Public Relations

Content

Developing out-of-the-box quality content that clearly differentiates from your competitors, remains true to your brand, picks up on trends, and speaks to your consumer is key. The target audience should always find content valuable, educational, and relevant.

Creative Direction, Ideation, Production, Post-Production, Digital Newsletters, Social Media, Video, Influencer Partnerships, Educational Campaigns, Ambassadors, Performance Analysis

Digital

Reach the right audiences with smart targeting, smart layout, and strategic distribution. Driven by data and insights, this can include increasing web traffic to landing pages, improving site ranking and SEO, increasing CTR and conversion.

SEO, SEM, Organic Social, Paid Social, Email, SMS, Word-of-Mouth Campaigns, Reviews, Traffic Analysis and Media Placement

PRODUCT

Product requires defining and differentiating features, while identifying competition on a granular level. Beyond R&D, design, and packaging, product benefits must be effectively communicated to the target consumer. Objective: create a “need” within your identified audiences.

Market Research, Positioning, Journey Mapping, Partnerships, Product Lifecycle, Launch Plans, Pricing and Promotions, Community-Building

The sky is the limit

Working with a wealth of different industries, I'm able to navigate the different landscapes, markets, and consumers that each brand, product, or service targets.