Decathlon USA

Skills involved: go-to-market, digital communications strategy, retail environment, brand development, brand building, social media curation, copywriting, content creation, SEM, SEO, agency management, Facebook Ads, YouTube Videos and Ads, Google Shopping and Ads, partnerships and ambassadors, influencers

Stakeholders: managed and collaborated with 11 brand managers

Content Curation, Modification, and Creation for the USA Market

Showcasing behind-the-scenes.

Tonality transcends through a public response + engagement strategy.

Increasing awareness involved many tactics, including paid strategies like search and display, as well as paid social media.
We also aligned ourselves with great partners like ClassPass to offer free classes to the community, and weekly runs with B Corp AtlasGO.

The Trek 100 Jacket: Featured as a Backpacker Magazine's Editor Choice product, this became our most successful integrated marketing campaign.

Content is only great if it can be discovered. Curating global videos and creating partner videos, these videos were search engine optimized on YouTube, earning views without paid promotion.

Additional videos can be found on the Decathlon USA YouTube channel.
(Jan-Dec 2018, uploaded, managed, and optimized by me).