For more, please contact me for individual portfolios.
Los Angeles, CA
Global Brand marketing and Content
Skills involved: creative direction, content creation, asset planning, calendar management, social media engagement, product launches, content curation, video editing, short-form video creation, content production, post-production
Brands: Herbalife, Herbalife24
Channels: Facebook, Instagram, Twitter
Content categories: nutrition tips and education, product, fitness, company or brand announcements, CSR, sports sponsorships
Brands: Herbalife, Herbalife24
Channels: Facebook, Instagram, Twitter
Content categories: nutrition tips and education, product, fitness, company or brand announcements, CSR, sports sponsorships
Growth
|
INSTAGRAM
Herbalife: 2021* = 8% growth YTD (Dec 31, 2020: 1.58 mill || Nov 2021: 1.697 mill) Herbalife24: 2021* = 4% growth YTD (Dec 21, 2020: 478k || Nov 2021: 496k) *compared to 2020 EOY, 2021 YTD as of Nov |
FACEBOOK
Herbalife: 2021*= 9% growth YTD (Dec 2020: 1.24 mill || Nov 2021: 1.35 mill) Herbalife24: 2021* = 3% growth YTD (Dec 2020: 591k || Nov 2021: 608k) *compared to 2020 EOY, 2021 YTD as of Nov |
#1 in Nutritional Products on Social*
BASED ON TOTAL ACTIONS
(REACTIONS, COMMENTS, SHARES, RETWEETS AND LIKES)
Across FB, TW, IG:
(REACTIONS, COMMENTS, SHARES, RETWEETS AND LIKES)
Across FB, TW, IG:
- 63 assets
- 184k actions
- 2,915 actions per content
- 8.5 mill audience size
*According to Shareablee scorecard, Herbalife Nutrition brand. Herbalife24 ranks #5 for Sept 2021.
co-leading stop motion assets
Stakeholders worked with:
Supporting Global Product LaunchesStakeholders worked with:
|
nutrition education
Stakeholders worked with:
Leading new recipe videos,
|
organic fitness distribution, over 1 mill followers each video
|
Stakeholders worked with:
|
Distributing HN and Herbalife24 branded on social channels, which landed in "Recommended for You" sections on Facebook, totaling over 1 million views + counting!
Herbalife24: 24,000 likes on one post 1.83+ mill reach Herbalife: 39,000 likes on one post 1.39+ mill reach Organic posts with no paid social efforts results, and high engagement. |
Stakeholders worked with:
|
Global Product Launches Supported2 0 2 1
|
Corp Comms messaging
|
sydney, australia
REGIONAL brand marketing, apac
Skills involved: copywriting, content creation, creative direction, storyboarding, product launches, campaign launches, market analysis, competitive analysis, go-to-market plans, social media management, customer/member retention, customer/member acquisition, regional brand strategy
|
Utilizing improved imagery, and solution-oriented posts.
3k+ digital downloads of "Healthy Breakfast" campaign assets.
|
Creating cohesion among posts, and motivations that encourage motivation or shareability.
Supporting creative direction for authenticity with our sports sponsorship.
Stakeholders worked with:
|
|
|
|
|
Spearheaded monthly customer newsletters, as well as prime management of annual team marketing calendar.
Skills involved: go-to-market, digital communications strategy, retail environment, brand development, brand building, social media curation, copywriting, content creation, SEM, SEO, agency management, Facebook Ads, YouTube Videos and Ads, Google Shopping and Ads, partnerships and ambassadors, influencers
Content Curation, Modification, and Creation for the USA Market
|
Showcasing behind-the-scenes.
|
Tonality transcends through a public response + engagement strategy.
|
Increasing awareness involved many tactics, including paid strategies like search and display, as well as paid social media.
We also aligned ourselves with great partners like ClassPass to offer free classes to the community, and weekly runs with B Corp AtlasGO.
We also aligned ourselves with great partners like ClassPass to offer free classes to the community, and weekly runs with B Corp AtlasGO.
|
|
|
The Trek 100 Jacket: Featured as a Backpacker Magazine's Editor Choice product, this became our most successful integrated marketing campaign.
|
|
|
|
Content is only great if it can be discovered. Curating global videos and creating partner videos, these videos were search engine optimized on YouTube, earning views without paid promotion.
Additional videos can be found on the Decathlon USA YouTube channel.
(Jan-Dec 2018, uploaded, managed, and optimized by me).
Additional videos can be found on the Decathlon USA YouTube channel.
(Jan-Dec 2018, uploaded, managed, and optimized by me).
9k+ views
|
37k+ views
|
ambassadors and partnersIdentifying a diverse array of local or regional ambassadors, influencers, and partners that represent Decathlon's values, like #sportsforall.
|
SHELBY TUCKER || 2018 || SURFING |
Laura bruneau || french-american || horseback riding || 32k+ followers
|
GIRLVENTURES || Six Degrees Society || Intro to Women's Backpacking Event |
Skills involved: personal brand building, content creation, content curation, social media management, storytelling
Objective: Our client provides indisputably remarkable retractable roofs to "add sky to your design." Aside from curating and creating posts, an infographic was produced to mix up the content and educate on benefits in a catchy, palatable format.
Objective: Taxes can be a drier topic, but they're pivotal to understand. Our client specializes in R&D tax credits, which most companies unknowingly do not take advantage of, thinking they don't qualify. Here, we break down examples of what may qualify, to encourage company education and incite companies to inquire whether they're eligible.
