Herbalife Nutrition

For more, please contact me for individual portfolios.

Los Angeles, CA

Herbalife (Global)
Facebook || Instagram || Twitter

Herbalife24 (Sports Nutrition)
Facebook || Instagram || Twitter

#1 in Nutritional Products on Social*

BASED ON TOTAL ACTIONS
(REACTIONS, COMMENTS, SHARES, RETWEETS AND LIKES)

Across FB, TW, IG:

63 assets
184k actions
2,915 actions per content
8.5 mill audience size

*According to Shareablee scorecard, Herbalife Nutrition brand. Herbalife24 ranks #5 for Sept 2021.

PR News 2022 Digital + Social Media Awards

Both Honorable Mentions for "Facebook Live Campaign" in 2022. With over 40 Facebook Live events, our livestreams were among top performing programming all year. See here.

co-leading stop motion assets

Stakeholders worked with:

Content Manager
Content Creator, Freelance Vendor

Supporting Global Product Launches

View this post on Instagram

A post shared by Herbalife Nutrition (@herbalife)

Stakeholders worked with:

EMEA Regional Social Media Manager
Portugal Social Lead

nutrition education

Stakeholders worked with:

Digital Content Editor
Internal Creative Agency
- Project Manager
- Graphic Designer

Leading new recipe videos,
spearheading reels efforts

View this post on Instagram

A post shared by Herbalife Nutrition (@herbalife)

Stakeholders worked with:

Director of Nutrition
Internal Creative Agency
- Project Manager
- Creative Lead
- Video Editor

organic fitness distribution, over 1 mill followers each video

Stakeholders worked with:

Content Manager
External Agency/Vendor
Fitness Specialist

Distributing HN and Herbalife24 branded on social channels, which landed in "Recommended for You" sections on Facebook, totaling over 1 million views + counting!

Herbalife24: 24,000 likes on one post
1.83+ mill reach

Herbalife: 39,000 likes on one post
1.39+ mill reach

Organic posts with no paid social efforts results, and high engagement.

Stakeholders worked with:

Content Manager
External Agency/Vendor
Fitness Specialist

Global Product Launches Supported

2 0 2 1

Jan: Protein Baked Goods Mix (NAM)
March: Protein Bites (India)
May: Strawberry Cheesecake Flavor (NAM)
June: LycoGlow Supplement (NAM)
Aug: Relaxation Tea (ANZ)
Aug: Herbalife24 Liftoff (NAM)
Sep: Herbalife24 Achieve Bar (EMEA)
Oct: GreenMax Select (RSM)
Oct: Acai Proteico Snack (Brasil)
Nov: Protein Drink Mix, Vegan (EMEA)
Dec: Black Sesame Flavor (China)

View this post on Instagram

A post shared by Herbalife Nutrition (@herbalife)

Corp Comms messaging

Post-Consumer Resin (PCR - 25%) recycled plastic packaging
Upcycling Campaign
Global Responsibility Report

View this post on Instagram

A post shared by Herbalife Nutrition (@herbalife)

Skills involved

Creative direction, content creation, asset planning, brand storytelling, brand positioning, calendar management, social media engagement, product launches, content curation, video editing, short-form video creation, content production, post-production

Brands: Herbalife, Herbalife24
Channels: Facebook, Instagram, Twitter
Content categories: nutrition tips and education, product, fitness, company or brand announcements, CSR, sports sponsorships

Growth

INSTAGRAM
Herbalife: 2021* = 8% growth YTD
(Dec 31, 2020: 1.58 mill || Nov 2021: 1.697 mill)
Herbalife24: 2021* = 4% growth YTD
(Dec 21, 2020: 478k || Nov 2021: 496k)

*compared to 2020 EOY, 2021 YTD as of Nov

FACEBOOK
Herbalife: 2021*= 9% growth YTD
(Dec 2020: 1.24 mill || Nov 2021: 1.35 mill)
Herbalife24: 2021* = 3% growth YTD
(Dec 2020: 591k || Nov 2021: 608k)

*compared to 2020 EOY, 2021 YTD as of Nov

sydney, australia

Skills involved

Content creation, creative direction, copywriting, storyboarding, product launches, campaign launches, market analysis, competitive analysis, go-to-market plans, social media management, customer/member retention, customer/member acquisition, regional brand strategy

Utilizing improved imagery, and solution-oriented posts.