denise rick

Storytelling through content is one of the best ways to bring your brand to life. Your visuals and entire brand experience - props to colors, copy to sound, packaging to social media, events and CX - comprise your brand meaning and shape how relevant your identity will be to your consumers.

My experience spans:

Graphics
Stills
Stop-motion
Cinemagraphs
Short-form video
Longform video
3D animation

Formats include:

Reels
Livestreamed events
Carousels
Stories
Multiple digital channels

and more...

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SKILLS, SPECIALTIES, & PHILOSOPHIES

Brand

Effective brands are built from consistent, multi-channel 360° experiences. A brand is everything from customer experience, partnerships, digital presence, and extends well beyond a logo and color scheme. Your brand should allow a consumer to feel and associate with specific values + identity.

Brand Identity & Persona, Brand Equity, Positioning, Messaging, Competitive Analysis, Target Markets, Loyalty Programs, CSR, Public Relations

Content

Content is king, or queen if you prefer. My approach is to think out-of-the-box to create quality content that fits brand aesthetic, latest trends, and speaks to your consumer with growth in mind. The target audience should always find content valuable, educational, and relevant.

Creative Direction, Pre-planning, Production, Post-Production, Digital Newsletters, Social Media, Video, Influencer Partnerships, Educational Campaigns, Ambassadors, Performance Analysis

Digital

Digital represents the future. Reach the right audiences with fewer limitations, improved targeting, smart layout, and strategic distribution. Driven by data and insights, this can be driving more web traffic to certain landing pages, improving site ranking and SEO, improving CTR and online sales rates.

SEO, SEM, Organic Social, Paid Social, Email, SMS, Word-of-Mouth Campaigns, Reviews, Traffic Analysis and Media Placement

PRODUCT

Product requires defining and differentiating features, while identifying competition on a granular level. Beyond R&D, design, and packaging, product benefits must be effectively communicated to their target consumer. Objective: to create a “need” within your identified audiences.

Market Research, Positioning, Journey Mapping, Partnerships, Product Lifecycle, Launch Plans, Pricing and Promotions, Community-Building

The sky is the limit

Working with a wealth of different industries, I'm able to navigate the different landscapes, markets, and consumers that each brand, product, or service is targeting.